Setting The Clinical Standard
For over 60 years Grason-Stadler (GSI) has been "Setting The Clinical Standard" in Audiometry, Tympanometry and hearing healthcare diagnostics. Far more than a tagline, it is embedded in our corporate DNA and is the driving force behind everything we do. Market feedback confirmed that GSI is seen as the Clinical Standard. It also established the three attributes most identified with the GSI brand; Quality, Reliability, User-Friendly.
Quality was by far the most frequently used word by our partners to describe the company and the brand. Product quality has been a hallmark of the GSI brand over the years, and remains the predominant association people have with the company to this day.
Reliability, durability, longevity, trustworthiness. GSI products exceed industry expectations regarding reliability. It has become another way of defining the organization and a proven benefit of a partnership with GSI.
As hearing healthcare technologies have developed, the vast number of potential features can become quite overwhelming. This is why GSI has always worked closely with our Partners to identify and prioritize what product functionality is most important to them, how it should be conveyed, and what will provide maximum user and patient benefit.